Purelan cream protects the nipples from drying out during breastfeeding. It is made of 100 percent natural lanolin, without artificial additives or preservatives, and does not need to be removed before breastfeeding. The gentle texture strengthens the skin's protective barrier and helps restore the skin's balance. You can also apply Purelan cream to other dry skin areas. Purelan cream is so safe that it can also be used on baby's skin.